After editing our video we created a rough cut version. We then showed this to our target audience who were aged between 16-25 and recorded the feedback that we had been given. This helped us as we then found out what your target audience liked and disliked about the video. We also gave them pointers to comment on such as the editing, lip sync and location. Below are the comments we received from our audience.
What did you like about the video?
- The locations used worked well the video. Although we can tell it is taken in a school building the shot angles used attract the viewer. The main artist looks well engaged with the song which is good. It feels as if he is singing it to the audience. I also liked the first bit how you designed it like a movie.(male aged 17)
- I liked the performance of the main artist, the dance routine worked well with the music. Also I like the effect you done when the artist playing t-pain suddenly diapered. This demonstrated the relationship between the lyrics and the visuals. (Male aged 18)
- The video was very good; the lip sync flew well throughout the video. I like the different shot angles used especially the low angles. I mostly liked the effect you did when the artist disappeared. (Female aged 18)
- I like how the video started in the beginning as it looks very professional with the Mac screen. Also the cross cutting between both artists is very good and quick. It looks like a proper music video. Well done! (Female aged 17)
- I really enjoyed watching the dance performance when the chorus came. Also the cutting between the different locations was very good, it worked well with what was being sung at the time. I like the close-ups used of the main artist as it shows his emotion which helps make me engage with the video. I also liked the bit where the artist disappears when he is sitting on the bench; this brings a good twist to the video. (male aged 16)
- I think the video was very good. The editing worked well as the lip sync was word perfect. I also liked the bit where the artist disappears whilst sitting on the bench. That was a good effect used. (male aged 17)
What did you not like and why?
- One thing I think you could improve is that in one scene the lip sync is slightly out and you have left a shot for a bit too long, it would be better if you cut it with something else happening outside. Also the first shot is to long try cut it out or add other footage.(male aged 17)
- In one of your high angle shots, it was slightly shaky towards the end. As you were moving back the camera started to shake more and more. It would be better if you added something in the first shot as it is too long (male aged 17)
- The video looks to plain, if you could add some more effects and transitions, it will look more professional. (female aged 18)
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