Wednesday 6 July 2011

Marketing Strategy


Before becoming a successful solo artist, Hernandez was an acknowledged music producer, writing songs for Alexandra Burke, Travie McCoy, Sean Kingston, and Flo Rida. He also co-wrote the Sugar babes' hit song "Get Sexy" and provided backing vocals on their album Sweet 7. His first musical appearance as a singer was in Far East Movement's second studio album Animal, featured on the track "3D". B.O.B made his debut album called The adventures of Bobby Ray, at first it was to be released on 25th may however due to the popularity of "nothin on you" it was released earlier.

Most of the artists nowadays want their music to be publicised on televisions programmes such as MTV. They believe this is a good way or marketing their music as most people know is into MTV channels. Also another marketing strategy that could be used is marketing on local radios like Kiss 100 and Capital FM. Most of Bruno mars songs are played on these channels.

Another method of promotion is known as Fan Pre-Funding. This is where the artist goes to their fans to fund their new product/projects. This is mostly done by setting up websites allowing fans to access it. They could make donations to the album or video. When fans donate they are rewarded with gifts or goodie bags.  Bruno mars made star appearances on many shows including the X factor. Here he spoke about his album which allowed users to view it on his fan page.

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