Evaluation 3: What have you learned from your audience feedback?

For evaluation three I and my partner decided that we would take a video of our peers and teachers and ask them specific questions that will enable us to get good feedback for our music video, Magazine advert and Digipak. By creating this video it will help us gain more detailed feedback for our three ancillary tasks both what’s good about them and what we could have done to improve. This would also allow us to use wire framing so we could back up the feedback with our video. This would helps us see what we could have improved if it was to be done again.

We chose that we would video our target audience. This was so we could get a better idea of what they thought and what they thought could have improved. These where people aged between 13-25. As most of our people were students we thought we would interview a teacher who wasn’t in our target audience bracket. This was so we could gain a range of feedback.

Our first question we asked was “what did you like about our music video”. The first male student answered with “i like how josh and harshiv were really into the music and I like the bit where josh clicked his fingers and then he disappeared. This worked well with the lyrics”. We are happy that he licked this bit as this was an effect we done on Final Cut. As we wanted the visuals to link the lyrics as this is one of Goodwin’s points, we thought of this idea and thought it would work well in our video.

Another student also said “i liked how josh was there then all of a sudden he went, this was really effective”. Once again another member said they really liked this effect. The next male said “i think the music video was very well done, and the performance was really well shot”. This was a good piece of feedback received as one issue we had was the shot selection. At first we kept using the same shots however we then found new ways to shoot the scene with just the main artist. We used a range of shots from close-ups to long shots. This was also said by a female aged 18. She said she liked how the shots were fast pace when the music was fast pace.

An improvement for our video was that we should include more of a narrative structure rather than having it all performance based. Also as we didn’t have enough footage to cover the whole song we had to cut some of the song of at the end. A young male said that it would have been better if you carried on for another minute as you can tell it has been cut off. Another young female said that we could improve it by changing the location, this I agree with as it would have looked more professional if it was in a studio.

Another question we asked our target audience was “what did you like about our digipak”. Most of the target audience liked the front cover of our digipak and also liked the sky theme we did. This was good feedback as i too liked the sky theme. One disadvantage said was that the font wasn’t very good. We struggled with choosing the right font for our digipak. As genre was R&B we tried looking for a font that reflected that but we could find any.

The final question we asked was “what did you like about our Magazine Advert”. Most of our target audience said that they liked it because it reflected our digipak and they also liked the picture we used. They said it looked professional and reflected the name “champion”. However a male aged 18 said he didn’t like the title as much. However other people said they liked the urban theme the title has.

I think the feedback received was very positive and detailed. This helped us identify what improvements we could have made with our music video. Overall I think we have made a god music video however if I was to re shoot the video I would defiantly use different locations.

 Here is some feedback i received for my final video.yo can see that overall people thought the video was good but one not so good thing was the location used.