this video by jay Sean is set in two main places which is some sort of a club and a stage. I think different locations allow to build a narrative threw the video as it shows whats is happening and were they are. This video is again performance based with the main aspect of dance. Jay Sean is clearly focused on his dancing. This is done by different shots like close-ups. The lyrics fit with whats on the screen as when jay Sean talks about lighters different lights start appearing.
The introduction of this music video is done in a very good way as it already excites the viewer. Here lighting affects are used so you can quickly assume that this is a performance video. The genre of this song is again R&B which is achieved in his video. This is mainly done by the different types of shots used and how the lighting goes with what is being said.
Here again there is a lighting affect when jay Sean is dancing. While he is dancing the lights are changing colour and doing all sorts of affects. This makes the viewer feel that this video is good and therefore want to watch the video over and over again. It also builds the excitement with the help of close ups and fast editing. This video can also be narrative based as it shows jay Sean having a good time with his mates in a club.furthermore throughout the video the use of close ups, mid shots and establishing shots helps the viewer see the narrative. certain shots give an insight o what is going on rather it just focusing on one person in the same place.
Here is a shot of Jay Sean doing another dance. this shot is good as the lighting works well with what is going on in the background. the lights move according to the music and what jay sean is singing. this is a good visual effect to the viewer as it excites them and keeps them wotching the video.
Here is a shot of Jay Sean doing another dance. this shot is good as the lighting works well with what is going on in the background. the lights move according to the music and what jay sean is singing. this is a good visual effect to the viewer as it excites them and keeps them wotching the video.
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